In honor of the release of Trance, Spencer and Greg discuss Danny Boyle.
Another Top 5 segment from The MacGuffin. This time Allen and Ed share their top 5 non-holiday movies to watch at the holidays.
A lot of people see ‘product placement’ as a dirty term, where faceless advertising companies diminish all artistic merit from film and instead use them as advertisements to hawk their branded wares to the public. We’ve all seen it; sometimes it can be subtle and sometimes blatant, like Nintendo’s promotion in the 1989 film The Wizard, which created my lifelong unfulfilled need for a Power Glove. I never knew one kid who actually owned a Power Glove, but the idea that out there somewhere a child sat at Christmas of 1989 and unwrapped a brand new one still gives me a slight pang of jealousy. This probably says more about my own stilted emotional growth, but I like to think it shows how intoxicating product placement can actually be. Brands and products are shown in movies in such an awe-inspiring and positive light that it’s only natural that we want in on them too, especially as children. On the surface, product placement appears to be a modern invention created by cynical advertising companies attempting to covertly reach our consumer driven society, but it’s really been here for a long, long time.
You can follow all of the happenings on our website through our blog’s RSS feed.
As a bass line throbs under a techno beat, quick cuts, bright colors, and extravagant camera angles quickly and immediately introduce us to Aron Ralston, played by James Franco. In a dash around his apartment he packs supplies for an outdoor adventure, camping trip. In the background, against the pulsating music, a phone messaging machine plays back a missed call from Aron’s sister. Within moments we are out the door, down a highway, and headed towards Canyonlands National Park, Utah. Aron is a mountain climber, and all around outdoor enthusiast. On vacation, exploring the massive canyons and rock formations the park has to offer, in an unexpected moment Aron is put in a life altering situation. This is 127 Hours, the new film from Danny Boyle, the director of the Academy award winning film, Slumdog Millionaire.